Samsung Sells 50 Million Smartphones In Q2, Extends Lead Over Apple


According to a recent report by Reuters, Samsung has increased its lead over Apple and Nokia in the global smartphone market selling around 50 million units during Q2 2012 whereas Apple has sold 30.5 million iPhones during this time period. A Reuters poll reveals that Samsung’s booming sales were helped by strong demand and large marketing campaigns for its latest flagship model, the Galaxy S III. The report also notes that Samsung is benefiting from its wider smartphone portfolio while Apple’s sales are dependent on launch schedules for the next versions of the iPhone.

Detailing from the source:

“Samsung is expected to be the smartphone hero in the second quarter,” said IDC analyst Francisco Jeronimo.

“We are also expecting to see the biggest smartphone volumes ever shipped from one single vendor in one quarter, driven by strong demand of the Galaxy portfolio, particularly the Galaxy S II and S III,” he said.

Samsung is benefiting from its wide smartphone portfolio when competing against Apple, whose sales are dependent on launch schedules for the next versions of the iPhone.

Samsung is estimated to have sold 15.7 million more phones than Nokia in the second quarter, the poll showed. In the first quarter, it sold 3.4 million more phones than Nokia, according to Gartner.

Samsung and Apple have been neck-and-neck for several quarters in the battle to be the largest smartphone vendor, but the May launch of the Samsung Galaxy S III created a clear gap between the two.


  • Kev

    Not really that surprising seeing as nothing has really changed with the iPhone in so long. Even iPhone 5 looks pretty much identical, albeit slightly taller.

  • Interested to see a breakdown of sales within the different markets (i.e. countries.) Wonder what the sales are in North America? I bet there is not as much disparity.

  • hub2

    Doesn’t help that only Apple is allowed to make ads for the iPhone. They might brand it at the end with particular carriers, but I’ve seen so many Telus and Rogers ads showing every other smartphone they carry *without* the iPhone, that it’s bound to have some negative impact.

  • John James

    Is this actual sales or sales to retailers?

  • Don

    Apple really needs to step there game up, its not so much a problem with the Phone itself because it is a great Phone. It is there bloody iOS interface. Its just too plain and too much of the same, enough is enough already. Add widget support and give users more customization options and that would put sales even more through the roof. That was one of the main reasons why I upgraded my iPhone 4 to a Galaxy Nexus when my upgrade came around this past January. I had been with Apple since 2007, but I just got sick of the same old/same old. iOS is just too boring plain and simple, just tons of icons and folders on the screen, jail breaking was cool but it was more of an annoyance to restore and wait for a new exploit after every iOS update. Apple has widgets for OSX and have the weather and stock widgets for iOS, but choose to leave it at that? No wonder more people prefer the Android OS.

    Yes Apple you have a mobile platform that works but you are basically saying screw you to the long time users, its been 5 years now and nothing really has changed with iOS. You guys are great at drawing people in to your products but soon people are going to want something more as I have and I’m sure tons of others have as well. It also doesn’t help that there are like a bazillion android devices out there to choose from.

  • Lisa Jansen

    For every person that says they want a fancy whiz bang UI change, I’d bet there is another user who likes the current simple interface and doesn’t want it changed like that.

    Do you honestly think that people are buying these other phones is because of the things you listed? I would say not for the majority of the people.
    More than likely it’s price, since these phones often sell cheaper and even at a loss for these companies on contracts.

    You’re second paragraph is a good example at what is wrong with society.
    We want change for changes sake. These phones are appliances. You buy them if they fit your needs. You shouldn’t expect Apple, Nexus, Samsung to make it into something different in the future. They may, but don’t expect it.

    Then, if Apple’s model doesn’t fit, you can move to a different vendor like you did.
    Having every manufacturer trying to feel every segment ultimately leds to a mess of products, history has show that.