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Searches for “Apple” Top Yahoo! Canada’s Traffic Generating News Events in 2011

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Earlier this week Bing posted their search data trends for 2011. Today Yahoo! Canada released their much-anticipated Year in Review. Based on aggregated visitor activity, Yahoo! Canada’s 2011 Year in Review editors sifted through billions of searches to uncover search trends. And, the most popular News search term in Canada was – “Apple.”

It’s been a big year for Apple, from the death of co-founder Steve Jobs; to the release of iCloud, the iPhone 4S, the iPad 2, etc.; to temporarily becoming the most valuable corporation America. For those of us who follow Apple closely, this result comes as no surprise.

Rounding out the top 10 Yahoo! Canada News events for 2011:

1. Apple

2. Arab Spring

3. Japan disasters

4. Federal election

5. Royal Wedding

6. Hurricane Irene

7. Occupy movement

8. Air Canada strike

9. Vancouver riot

10. Slave Lake fire

The Vancouver Sun has a more comprehensive review of Yahoo! Canada’s Year in Review results. Some of the highlights:

“Celebrities and reality TV pique Canadians’ interest, but we are truly obsessed with what impacts our daily lives most and hits close to home,” said Gina Cothey, head of Yahoo! Media Network, Yahoo! Canada. “And 2011 was quite an eventful year – searches of the Canadian dollar’s strong showing compared to U.S. dollar, the Canada Post strike, RIM’s many technology and business challenges, the Census, the Royals visit and UFC’s first event in Canada dominated on Yahoo! Canada.”

Yahoo! Canada’s Top 10 Searches in 2011:

1. Canadian Dollar

2. RIM

3. Canada Post

4. William & Kate

5. American Idol

6. Kim Kardashian

7. Census 2011

8. UFC

9. Pippa Middleton

10. Scarlett Johansson

Yahoo! Canada’s Top 3 searched scandals:

1. Arnold Schwarzenegger secret love child

2. Dominique Strauss-Kahn

3. Rupert Murdoch’s News of the World phone tapping

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