Apple Airs New Ad “The Human Family” for the Olympics [VIDEO]

Apple has aired a new Shot on iPhone ad, this time showing a one minute slideshow titled “The Human Family”, named after the poem by the late American poet and civil rights activist, Maya Angelou. The condensed version of her poem read within the ad is below:

I note the obvious differences
in the human family.
Some of us are serious,
some thrive on comedy.

I’ve sailed upon the seven seas
and stopped in every land,
I’ve seen the wonders of the world
not yet one common man.

I know ten thousand women
called Jane and Mary Jane,
but I’ve not seen any two
who really were the same.

Mirror twins are different
although their features jibe,
and lovers think quite different thoughts
while lying side by side.

I note the obvious differences
between each sort and type,
but we are more alike, my friends,
than we are unalike.

We are more alike, my friends,
than we are unalike.

Check out the ad below in its entirety:

According to The Verge, Apple will debut this ad on television during the opening ceremonies of the 2016 Rio Games on Friday. You can stream live Olympics with the CBC Rio 2016 app.