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Study Shows Canadians Prefer Texting & Emailing Over Calling

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According to a study carried out by Convergence Consulting Group (via CBC), majority of Canadian cell phone owners prefer sending text messages and emails instead of calling, a habit most likely driven by growing use of smartphones.

The report claims that Canada’s big three carriers i.e Rogers, Bell and Telus saw a 34% increase in data revenue growth in 2011 with total Canadian cellphone subscribers crossing the 25 million mark in June of last year.

“Over the last couple of years, cellphone users are using their voices less for talking than they did in the past,” said cofounder Brahm Eiley.

About 45 per cent of Canada’s wireless subscribers use smartphones, up from about 20 per cent in 2009, Eiley said. That’s expected to go up to 56 per cent by the end of this year, he said.

On the voice side, Rogers, Bell and Telus have seen roughly a 10 per cent decline in what’s called “voice minutes,” or talking, since 2009, Eiley said.

“It shouldn’t surprise anybody that this is the way a lot of people are communicating,” Eiley said in an interview from Toronto. “Data is the world we live in.”

The report also highlights how Canadians prefer watching television revealing that 83,000 of Canadian TV subscribers “cut the cord in 2011” to rely only on online services such as Netflix.

So guys, how accurate do you think the study is? Share your thoughts with us in the comments section below!

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  • Peacenik

    For me the study is true.

  • Hhhh

    I cut my cable two years ago, online content is the way to go. About texting vs voice that’s the new way younge people communicate his days

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