According to Surviscor’s Mobile Discount Brokerage scorCard, Toronto-based Bank of Montreal’s (BMO) discount brokerage, BMO InvestorLine, has earned the top spot in mobile customer experience in Canada.
BMO InvestorLine’s ranking this year (76%) was head-and-shoulders above second and third place winners, Toronto-based Questrade Inc. (66%) and Vancouver-based Qtrade Investor (61%).
The scorCard review provides an impartial assessment of the overall mobile brokerage customer experience at Canadian discount brokerages. In a statement, Surviscor president Glenn LaCoste said:
“Mobile accessibility and services for discount brokerage clients has improved over the past two years with more core services being offered via mobile devices. The disappointing fact is that overall mobile offerings continue to lag traditional online experiences, not allowing clients to make a complete conversion.”
Here is a full ranking of the 11 firms included in the survey:
- BMO InvestorLine (76%)
- Questrade (66%)
- Qtrade Investor (61%)
- Credential Direct (59%)
- Scotia iTRADE (50%)
- TD Direct Investing (50%)
- RBC Direct Investing (43%)
- Virtual Brokers (42%)
- National Bank Direct Brokerage (36%)
- CIBC Investor’s Edge (31%)
- Desjardins Online Brokerage (27%)
Surviscor’s proprietary scorCard methodology measures more than 3,900 objective usage-related criteria questions in four main device families. Each firm is reviewed in six independent categories, with each category weighted according to industry importance through direct feedback with these firms.