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TD Bank Planning Apple Pay Soft Launch Tomorrow in the USA [u]

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TD Bank is set to soft launch Apple Pay in the U.S. tomorrow, according to sources speaking with MacRumors, which lists the following eligible credit cards for American customers:

Eligible cards are listed below:

– TD Bank Visa Debit Card
– TD Bank Business Visa Debit Card
– TD Bank Private Client Visa Debit Card
– TD Easy Rewards Visa (Platinum & Signature) Credit Card
– TD Cash Rewards Visa (Platinum & Signature) Credit Card
– TD Payment Plus Visa Platinum Credit Card
– TD First Class Visa Signature Credit Card
– TD Business Solutions Visa Credit Card
– TD Simply Flexible Visa Business Card

Sources go on to say a full-scale launch is set for mid-January next year, which will also have an aggressive marketing plan by the Canadian bank’s U.S. subsidiary to push Apple Pay. Employees have been training for Apple Pay since earlier this month.

Back in November, TD Bank informed American customers on its website “TD has entered into an agreement with Apple to bring Apple Pay to Customers ASAP!”

The question remains whether the Canadian bank is similarly pushing for an Apple Pay launch here. Earlier this month, Brian Roemmele, a self-professed Apple Pay expert claimed “talks are now fast tracked” for a Canadian launch of the mobile payment system, despite TD Bank’s CIO mentioning in October the launch would be “at least a year away.”

TD Bank was the first Canadian bank to make its NFC mobile payment system TD Mobile Payment available on all ‘Big 3’ wireless carriers Rogers, Bell and Telus, back in May.

The race is on to see which Canadian bank will be the first to launch Apple Pay. With TD already establishing Apple Pay in the U.S. so quickly, it’s a good sign a Canadian launch could be imminent, since we now know a relationship has been established with Apple.

Update: TD Bank in the U.S. now officially supports Apple Pay.

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