Tesco’s Home Plus Virtual Subway Store: The Future of Shopping

We all lead busy lives, but do you lack the time to go grocery shopping? The folks at UK-based Tesco have tested a new way to shop in South Korea, via their retail venture with Samsung, Home Plus.

This brilliant idea takes grocery aisles to subway stations by posting full sized posters on platform windows. Customers can order items via their smartphones by snapping pics of QR codes. By the time they arrive home, delivery of their goods should already be on their way. Check out the video below:

This innovative idea resulted in a sales increase of 130 per cent in three months, and registered users up by 76 per cent. What do you think? Would you like to grocery shop via your iPhone?

Founder and Editor-in-Chief of iPhoneinCanada.ca. Follow me on Twitter, and @iPhoneinCanada, and on Google+.

  • iGuy

    No because you can’t compare nutritional information, prices or expiration dates. Interesting idea, but no thanks.

  • Michael

    You could always have the app bring that info up before you hit the purchase button.

  • Michael

    You could always have the app bring that info up before you hit the purchase button.

  • Kirk

    Right…. More ways to make people lazy. I don’t mind innovation but not when it leads to this kind of innovation.

  • Kirk

    Right…. More ways to make people lazy. I don’t mind innovation but not when it leads to this kind of innovation.

  • AllKeyedUp

    That’s an absolutely awesome idea.  Tesco’s UK rival, ASDA, is owned by Wal-Mart (hence the “George” label); but I don’t believe Tesco has any ties to stores here.  How often do you buy new and untried items when you grocery shop?  Don’t you usually pick up the same stuff week after week with little variation?  I think this is great and I hope it moves over here quickly.   Even to avoid the hassle and time involved in getting to the grocery store and lining up to get out would be fantastic.  Love the concept of choosing things off virtual shelves.  That’s been a problem with online shopping (Tesco’s site, even) where you can’t immediately see your choices and your usual brand.  They could shrink the posters and put them on buses, too, for those of us that lack metro stations.  Bring it on!