Tesla’s Elon Musk Sees Apple As Possible Competition, But Not Google

Tesla Motors CEO Elon Musk has said in an interview at Vox Media’s Code Conference that he doesn’t view Google as a potential competitor, while explaining that he is watching the competition closely including electric cars from existing manufacturers, TechCrunch reports. “Google’s done a great job of showing the potential of autonomous transport, but they’re not a car company”, he said. “Apple, yeah, that’ll be more direct”.

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Musk said that Apple is certainly a potential competitor, since there has been a lot of speculation lately as to whether the Cupertino tech giant will produce its own car. While he was reluctant to reveal much on the stage, he did seem to have more information regarding the matter. So if he’s taking Apple seriously as a competitor, there’s a good chance the idea is at least being tossed around. He did however say that Apple may have missed an opportunity to get a car out the door that could be aggressively competitive with Tesla Motors.

“I think they should have embarked on this project sooner,” Musk said. “I don’t know… They don’t share with me the details. I don’t think they’ll be volume production sooner than 2020. It’s a missed opportunity. There’s a dozen car companies of significance in the world, the most any company has is approximately 10% market share.”

Apple is notoriously secretive about its special projects, but at the very least, it doesn’t seem apparent that the company is at all close to even getting close to the process of scaling up production for a car.

On asking whether he believes if Apple will succeed in building a car, Musk said, “I hope it works out”.

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  • Anthony ?

    While I think that it’s an interesting idea for Apple to build a (presumably) electric car, and help to increase adoption of EV’s in general, I’m not sure that, as an Apple shareholder, that’s really where I want them focusing their energies.

    I personally think I preferred Apple back when the product line was fairly focused and compact, as opposed to them once again spreading themselves too thin like they did way back in the day. While it’s fine to argue that Apple can potentially revolutionize an market where they previously didn’t play, the reality is that revolutionizing the smartphone is likely one hell of a lot simpler than revolutionizing the automobile industry. Not to mention the fact that there’s already companies like Tesla who are leading this revolution without Apple being involved.

    I’m certainly not going to cancel my Model 3 reservation in the hopes that Apple one day comes out with an iCar that somehow blows the doors off all that has come before. Main reason, building cars is hard.