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The Beatles–Now Available in iTunes

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So with yesterday’s announcement on Apple’s website of something big coming today, the rumours are true: The Beatles are now available in iTunes.

Here’s what Apple.ca looks like:

…and a quick search in iTunes reveals this:

You can buy The Beatles Box Set for $149:

Is anything else coming from Apple? More to come…

Here’s a snippet from the official Apple PR:

The Beatles Now on iTunes

All 13 Legendary Beatles Studio Albums & Special Digital Box Set

LONDON and CUPERTINO, California—November 16, 2010—Apple Corps, EMI and Apple® today announced that the Beatles, the most influential and beloved rock band in music history, are now available for the first time on the iTunes Store® (www.itunes.com). Starting today, the group’s 13 legendary remastered studio albums with iTunes LPs, the two-volume “Past Masters” compilation and the classic “Red” and “Blue” collections are available for purchase and download on iTunes® worldwide as either albums or individual songs. Fans can also get a special digital “Beatles Box Set” featuring the “Live at the Washington Coliseum, 1964” concert film, a worldwide iTunes exclusive which captures the Beatles’ very first US concert.

“We’re really excited to bring the Beatles’ music to iTunes,” said Sir Paul McCartney. “It’s fantastic to see the songs we originally released on vinyl receive as much love in the digital world as they did the first time around.”

“I am particularly glad to no longer be asked when the Beatles are coming to iTunes,” said Ringo Starr. “At last, if you want it—you can get it now—The Beatles from Liverpool to now! Peace and Love, Ringo.”

“We love the Beatles and are honored and thrilled to welcome them to iTunes,” said Steve Jobs, Apple’s CEO. “It has been a long and winding road to get here. Thanks to the Beatles and EMI, we are now realizing a dream we’ve had since we launched iTunes ten years ago.”

“In the joyful spirit of Give Peace A Chance, I think it is so appropriate that we are doing this on John’s 70th birthday year,” said Yoko Ono Lennon.

“The Beatles on iTunes—Bravo!” said Olivia Harrison.

“The Beatles and iTunes have both been true innovators in their fields,” said EMI Group CEO Roger Faxon. “It’s a privilege for everybody at EMI to work with Steve Jobs and with Apple Corps’ Jeff Jones and their teams in marking a great milestone in the development of digital music.”

Here’s an ad:

Update 1: The Beatles have updated their webpage. (hat tip to twitter)

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  • Junior

    I was hoping for something better than this

  • Usedrm250

    Oh My God, what a waste of time this announcement was….

  • guest

    How about iOS 4.2 you dummies, get your priorities straight Apple.

  • Heffy4

    Hulu or 4.2 would be BIG news ! Not The Beatles

  • Jiri84

    Boring !!!!

  • Anonymous

    Ahh Come on! How can this day be unforgettable when I don’t give a s**t about them! We want IOS4.2!

  • Anonymous

    I got up for this?
    *goes back to bed*

  • riceboy

    What a waste of my time..

  • ward09

    LOL! I think you’re all babies. The Beatles are the biggest band ever, and represented the biggest hole in the iTunes lineup. How is this not worthy of an announcement? And we all know that Apple puts on much grander events, with weeks of notice, for bigger announcements, so what did you expect?

  • Ex

    Snooze

  • Ari

    Care factor zero. The Beatles are yesterday’s news.

  • calluses

    so you mean you will always remember the day iOS4.2 came out?

  • Ex

    Yes

  • calluses

    hardcore…

    i’m a huge beatles fan, but this was hardly a day i’ll never forget. so i have their vinyl, their CDs from the 80s, the remastered CDs from last year, and their 24-bit FLAC from the USB apple…should i really care that i can download lower quality mp3s for a fee now? this has no impact for most beatles fan. it was a good thing for apple inc. to get this deal, but it was a silly move to build hype around it. this was hardly newsworthy.

    i am just as disappointed as the apple fanboys.

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