The iPhone Has Finally Outsold the BlackBerry in Canada


We all saw this coming. As noted by Bloomberg, sales of Apple’s iPhone has finally outsold the BlackBerry in Canada last year:

RIM, based in Waterloo, Ontario, shipped 2.08 million BlackBerrys last year in Canada, compared with 2.85 million units for Apple, data compiled by IDC and Bloomberg show. In 2010, the BlackBerry topped the iPhone by half a million, and in 2008, the year after the iPhone’s debut, RIM outsold Apple by almost five to one.

RIM’s ex co-CEOs must be crying right about now. When the original iPhone debuted in 2007, RIM actually didn’t believe such a device was possible or real.

Last September, comScore noted iPhones already outnumbered BlackBerrys in Canada. Last February, updated numbers from comScore mentioned Apple’s smartphone market share was set to surpass RIM.

Finally, we can shut the foaming mouths of BlackBerry users that continue to hold onto their archaic devices because of ‘BBM’ and ‘push email’. The reign of the BlackBerry in this country is finished, unless you’re an aging dinosaur in the corporate world (Canada’s big banks still issue BlackBerrys to their employees) that fears switching to an iPhone or Android device, because you like buttons and are so entrenched into a non-friendly and unintuitive user interface.

You do have to feel bad for RIM, though. They stopped innovating and kept churning out the same boring crap over and over. Don’t get me wrong, I love Canadian companies, but when it comes to RIM they only have themselves to blame. /rant

[via Bloomberg]


  • DjDATZ

    LOL!! “you like buttons and are so entrenched into non-friendly and unintuitive user interface.”

  • Bagobones

    It will take a long time for all the clusters of BBM users to migrate away.. Teens seem to still find BBM a must when there phone plans don’t have unlimited Text and their friends still use BBM.

    Other than banks, lawyers also are deeply attached to BBM (note I say BBM not blackberries).. BBM is the only think holding most BB users to the platform.

  • RaphaelNinjaTurtle

    This is the best news I’ve heard all day

  • Haha…it had to be said. BB OS is so backwards.

  • DjDATZ

    I could have tried to reword that a million times, and that would still end up as the best description possible!

  • FragilityG4

    I love the button reference … Out of all smart phones available I believe RIM products are the only one with buttons … Tells you something eh?

  • einsteinbqat

    There was a time, not so long ago, many said how touch-based keyboard made no sense (understand the iPhone keyboard), and how the phones with physical keyboards (understand all the other phones including the first Android phones) were so much better. So funny how somehow those physical keyboard disappeared, leaving the space for touch-based ones.

    Remember the time when we were told that not being able to play Flash on the mobile devices would render them nearly useless or worthless or not attractive enough?

    Remember the time when some tried to push Ogg and WebM because they were so open, and free, etc.

    Remember the time when some told us that the iPad would fail.

    Right… right… right…

    Apple seems to understand the market so much better than pretty much anybody else. How can only one company manage to grasp it so well, and no other can’t?

    RIM/BlackBerry failure is just more proof that many executives still don’t get it yet.