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‘Think of iCloud as the New iTunes’

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The ever-connected John Gruber from Daring Fireball has posted some last minute rumours about what to expect from WWDC tomorrow. The key line, which he recalls as fourth-hand information, and believes is:

Don’t think of iCloud as the new MobileMe; think of iCloud as the new iTunes.

That’s right. iCloud could possible become the epicenter to replace iTunes, and become the command centre for storing everything from your iOS devices in the cloud. Just how revolutionary could iCloud be?

But in short let’s just think about the ways that iCloud might be a major, dare I say game-changing, step away from USB tethering between iOS devices and iTunes running on your Mac/PC. Consider just the new out-of-box experience. Rather than “Take this out, plug it into your Mac or PC (after first making sure your Mac/PC is running the latest version of iTunes), wait for it to sync before you actually play with it”, you might get something like “Take this out, turn it on, sign into your iTunes account, and start playing with it.”

This is something Apple needs to overcome–how iOS devices operate out of the box. Relying on iTunes to activate before being able to use a device is a major pain, and is completely unnecessary.

19 more hours.

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