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Tim Cook Talks Steve Jobs, AR, HomePod in New Interview

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Bloomberg has published a detailed interview with Apple’s CEO Tim Cook talking about Steve Jobs, HomePod, Augmented Reality, and a few other things Apple. While the full interview with Tim Cook will appear in the Sunday, June 19 edition of the magazine, for now the site has shared a few interesting snippets from the talk.

When asked about how much time he spends thinking about what people will say about his legacy at Apple, Cook responded “None. To be totally honest with you, I don’t think in those terms. I think more about doing stuff. I hope people remember me as a good and decent man. And if they do, then that’s success.”

When talking about Steve Jobs and his legacy at Apple, Cook mentioned that Jobs’ insane attention to detail – a “good isn’t good enough” ethos – will always drive Apple forward. According to Jobs, a product had to be “insanely great” in order to be released, and that mindset will continue on at Apple.

Cook clarifies that this certainly does not mean the company will not undergo changes. Apple has indeed changed a lot in the last 6-7 years and will continue to change in the future as well, but its “constitution” will remain the same forever.

When speaking about the upcoming HomePod, Cook says that the device is more than just a way to bring Siri into one’s living room. Siri is already present in one’s living room through iPhone, etc., and the HomePod is more about bringing optimum sound quality “and instinct” to one’s living room. He also says that the $349 price for the HomePod will be more than justified when people hear it.

“When I was growing up, audio was No.1 on the list of things that you had to have,” said Cook. “You were jammin’ out on your stereo. Audio is still really important in all age groups, not just for kids. We’re hitting on something people will be delighted with. It’s gonna blow them away. It’s gonna rock the house.”

Cook also touches on and seems quite excited about Augmented Reality. To bring AR to the mainstream, Apple is building it right into iOS 11 that will allow millions of iPhone owners across the world to experience AR when the OS is released later this year.

“I think it is profound,” says Cook. “I am so excited about it, I just want to yell out and scream. The first step in making it a mainstream kind of experience is to put it in the operating system. We’re building it into iOS 11, opening it to ­developers—and unleashing the creativity of millions of people. Even we can’t predict what’s going to come out.”

Finally, Cook touches on US President Donald Trump, saying that they “have a very different view on things” and that they are “not nearly on the same page” in many areas. From Cook’s point of view, America is more important “than bloody politics.”

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  • Aleks Oniszczak

    “I hope people remember me as a good and decent man. And if they do, then that’s success.” Well, maybe he should get Apple to pay some taxes?

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