On Thursday, Twitter handed Apple’s official support account a Gold #Customer prize, coming as a part of the first annual Twitter Awards. The award is meant to recognize the social network’s advertising partners.
Twitter noted that @AppleSupport, used to address customer complaints, and post tips, has already earned over 150,000 likes and retweets since launching in March. The account is said to rank first among all support accounts for average engagements, as well as average engagements for followers.
While Apple offers phone, chat, and email support, Twitter can potentially be a faster way of reaching the company for basic issues. Apple’s official support account on Twitter can respond within minutes during its normal operating hours (5:00 am to 8:00 pm PDT).