Twitter continues to place ever-increasing importance on video on its network, and the company has announced a new batch of partners that will bring a host of live-streamed programming to the service.
Putting its lost deal to live stream NFL games on Thursday night behind, Twitter unveiled 16 new streaming video partnerships yesterday, led by BuzzFeed, Vox Media, Viacom, the WNBA, and the PGA, the company explained in a press release.
The new partnerships came on the heels of Twitter’s streaming news deal with Bloomberg announced earlier in the day. After announcing a better than expected performance in its quarterly earnings report, the Jack Dorsey’s company is doubling down on its live video efforts to turnaround its growth trajectory. In words of the CEO, their goal is to be “the first place that people hear about what matters.”
During its first Digital Content NewFronts presentation, Twitter announced a dozen streaming deals that’ll bring live original programming, games, syndications, events and more to the platform.
“Twitter is what’s happening and this makes it a unique and powerful platform for premium video content that people watch and discuss in real time,” said Twitter in a blog post.
“With these new content offerings, we’re helping people enjoy more great video content, helping publishers drive more revenue, and helping brands align with the best mobile video content, all at massive and accelerating scale,” the post continues. “If you’re a brand, there’s no better time to reach and engage your audience through premium video content.”
On the news front, Twitter has agreements to deliver content from Bloomberg Media, The Verge, BuzzFeed News and Cheddar. If it is sports you’re after, Twitter will soon have streams from the WNBA, MLBAM, STADIUM, The Players’ Tribune and PGA TOUR. Finally, in the entertainment category, Twitter now has deals with LiveNation, IMG Fashion and Propagate.
Twitter explained to iPhone in Canada all of these streaming deals will be available for viewing in Canada, except for the STADIUM deal.
Content schedules vary between partners. The Verge, for example, will broadcast a weekly gadget show hosted by Nilay Patel while BuzzFeed News will put on a news and current events show each morning. Others, like LiveNation, will vary depending on when certain events take place.
Twitter Chief Operating Officer Anthony Noto said in a statement: “Adding these 12 new live deals tonight is a testament to the success of our only-on-Twitter experience, combining high quality streaming video with our only-on-Twitter conversation.”