In an official blog post, Twitter has today announced that it will be introducing two new ways to make it easier for users to discover rich and relevant content about products and places on the social network. The first is the launch of dedicated pages for products and places, and second is a way to create and share Twitter collections.
Product and place pages
Twitter says that is is testing pages for products and places that will feature images and video about the product alongside information such as a description, price, and an option to buy, book, or visit the website for more information.
Take for example the book “The Martian” by @andyweirauthor. We’ll show you images and a description right above the Tweets that are most timely and relevant to you. These may be Tweets from accounts you follow, relevant news updates, or popular content about the book.
Product and place collections
In addition to pages, Twitter will be testing new ways for people and brands to create and share Twitter collections of products and places.
To give you an idea of what this experience is like, we’ve invited a group of curators to share collections of some of their favorite places and things. These include:
- Demi Lovato Demi’s Picks
- HBO – Game of Thrones #GoT Fan Favorites
- Nike LeBron Elite collection
- PEOPLE & Joyus Summer Beauty Finds
- Reese Witherspoon Draper James Summer Picks
- Target Swim & Sun Ready
- The Ellen Show Best of The Ellen Shop
- The Infatuation NYC #InfatuationSummer
On iOS, you can also find these collections by tapping the search bar, and then tapping the category-based menu beneath it. Be sure to update your Twitter app to the latest version to be able to view collections and product pages.
