Uber Canada today has launched UberCENTRAL, a partnership with Revera, to allow retirement communities to “support their residents’ independence and ability to live life to the fullest on their own terms.”
UberCENTRAL is essentially a dashboard for small or large businesses to request and pay for an Uber on behalf of their customers. Target markets are seniors’ centres, but Uber says the service can also apply to car dealerships, hotels and more.
The Annex Retirement Community in Toronto started piloting UberCENTRAL, which Uber says allowed seniors “greater flexibility” thanks to the service. All staff needed to do was book a ride using the residence’s iPad, then record down the driver’s name and arrival time.
Trish Barbato, Senior Vice President of Innovation & Strategic Partnerships, Revera Inc., said in a statement, “We share Uber’s goal of enabling seniors’ mobility and independence, and we’re pleased to hear from residents of The Annex retirement community in Toronto that UberCENTRAL has exceeded their expectations for safe and reliable transportation. We look forward to completing this pilot and fully evaluating the results.”
Check out the promo video below:
UberCENTRAL is essentially targeting other markets where traditional taxis are very popular, such as at retirement homes, hotels, airports, and more. It’ll be interesting to see how this plays out.