Unboxing: New Apple TV First Look


Today I received my new Apple TV and I’m lucky enough to do an un-boxing for you.  I had ordered the Apple TV online from the Apple Store on Sept. 1st.  It finally shipped from Shenzhen China via FedEx on Sept. 27th and arrived at my doorstep in Windsor Ontario on Sept. 30th.

In typical Apple fashion the unit was shipped in a non-descript, well packaged brown box.  My iPhone 4 and Airport Express are included for reference in the following pictures.

Note that the new Apple TV supports 802.11n Wi-Fi.

Taking off the plastic outer wrapping allows the box cover to slide the open revealing a shiny new Apple TV.

Lifting the Apple TV out of its box reveals a plastic wrapped aluminum bodied remote control.

Below the cardboard insert holding the remote control is the power cable, manuals and the usual Apple Logo stickers.  With all that packed into the box its no wonder that the box is as deep as it is.

The Apple TV is wrapped in clear plastic to protect its outer surfaces.

There is a strip of black plastic the goes around the edges of the Apple TV to cover the power plug and the HDMI, optical Audio, mini-USB and Ethernet ports.

It should be pointed out that the HDMI port also supports audio so there is no need to plug in a separate Optical Audio cable if you are going right into your TV.  However you can plug the Optical Audio cable into your home theatre system for the best possible sound.

The bottom of the Apple TV sports the Apple logo and feels somewhat rubbery, designed not to scratch anything it sits on and to prevent the unit from sliding around.  The new Apple TV is not as heavy as I expected it to be.

I connected my HDMI cable from the Apple TV to my plasma television and then selected the TV’s HDMI input corresponding to the Apple TV.  Then I plugged in the power cable and noticed a small white LED begin to flash on the front of the Apple TV.  Note in the picture below the relative size of my Elgato Eye-TV (on the left) which I use to record OTA HDTV programming on my MacBook Pro compared to the new Apple TV.

Soon the Apple TV logo appears and you are prompted to select a language.

Once selected it begins a network setup wizard.  I had some difficulty here with Wi-Fi setup for two reasons;  #1 – I forgot that I set up my Apple Time Capsule to only allow devices whose MAC addresses I set up, and #2 – My Time Capsule is set up so that it does not broadcast the wireless network’s name.  So in my excitement, I kept entering the network name incorrectly.  If you did not set up your router in these two ways, you will probably have no problem setting up your Apple TV over a Wi-Fi network whatsoever.  In my experience Apple’s products always work right out of the box, and always work great together.

Next you can set up your Apple ID to connect with iTunes and turn on Home-Sharing to share your iTunes libraries.  The first Internet-based account I set up was Netflix.  It accessed without me telling it to and had all my recommendations that have been created during my 1 month Netflix free trial period.  There’s also access to and account set-ups for YouTube, Podcasts (via iTunes), MobileMe, Flickr, and Radio.

One thing that was a minor annoyance for me was entering my account’s user names and passwords by scrolling the blue ‘cursor’ box back and forth using the remote control.  I wish there was a way to plug in a keyboard or be able to use the Apple wireless Bluetooth keyboard for this, but I suppose that setting up the accounts is pretty much a one-time affair.

After watching Man Vs. Wild via Netflix for almost an hour I had forgotten that I was actually streaming content over the web.  Playback was exceptional but I would bet this depends upon your ISP’s Internet connection.  I felt the outside of the Apple TV to check how hot is was and to my surprise it was only slightly warm, just above room temperature.  My Elgato Eye-TV gets almost too hot to the touch after a while so this was a pleasant surprise. To learn more about Apple TV click here.

So far I am impressed with the new Apple TV and look forward to putting it through its paces.  It’s a great alternative to having my MacBook Pro physically connected to my TV all the time to throw Netflix shows on my plasma.  Lucky for us Apple priced the new Apple TV at a price point where you could have one for each TV.


  • Anonymous

    here’s a tip to avoid using that clunky cursor & remote control to type in account user names and passwords into the Apple TV

    first download the recently updated Apple Remote app for your iPhone or iPad.

    then once you have your Apple TV initially connected to your WiFi network, you can use the iPhone/iPad app to more conveniently type in your other account logins and passwords using the iPhone keyboard. comes in handy for general operation too, or for entering search terms

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  • Noeyak

    Here is another tip!!!!! Go and buy something that can actually play all your media files and not just Apples. Apple TV= another iTunes vending machine. Check out the new soon to be released Boxee, double sided remote, two USB ports, SD card slot and they also include the HDMI cable!!!! Its $199 but you have the freedom to do what you want.

  • poonster

    Ah……insecurity. It seems it’s everywhere these days.

  • Hammy

    Shhhhhhhhh… don’t go around screaming “Boxee Box”… you’ll wake up the iSheep.

  • I also received mine two days ago… I really like it…

    The only complaints u have so far are… Slow to load a photos folder when I share a folder containing 12000 files in sub folders… It’s also hard to navigate in all those sub folders because the apple tv only shoe the first folders and does not show any sub folders.

    Also I have an Apple developer account… So I’m testing iOS 4.2 beta 2 on my iPhone right now. Airplay does not seem to work… The iPod app on my iPhone can see the apple tv, but when I select it, the sound does not play on the apple tv even if it’s muted on the iPhone.

  • Any idea if renting/buying television from the itunes store is supported? I don’t seem to have that menu item on mine.

  • not sure… but you can not buy from the iTunes store, only rent…

    If you want to buy, you have to do it on your computer…

  • Anonymous

    I received my Apple TV on Thursday…and unfortunately I’ll probably have to send it back. I have an older Panasonic CRT-based HDTV that supports 1080p but not 720p. The previous Apple TV supported 1080p, but the new one seems to be limited to 720p. Any suggestions for a workaround? Does anyone know of a hardware solution that might address this issue?

  • Yup. Sorry I was more focused on the renting. I don’t even see the option anymore for television 🙁

  • Yup. Sorry I was more focused on the renting. I don’t even see the option anymore for television 🙁

  • Marc W.

    I noticed this too just today – that there is no menu option for TV Shows. I went to ( and noticed that the screen shot of the TV near the top of the page shows a “TV Shows” menu placeholder but there is no mention of renting TV Shows anywhere on the rest of the page. I went to the equivalent American site ( and found that this site describes TV Show rentals. Looks like Canadians get the shaft again eh? I’m speculating that the CRTC has something to do with this or the American networks couldn’t agree on pricing… I’m rather disappointed at this because this was one reason I purchased the unit.

  • Yeah… I just checked… Only films are available on the apple tv.

    Le 2010-10-02 à 12:49, “Disqus” a écrit :

  • Dennis

    To the author: Using an optical cable will not “give you the best possible sound”. HDMI is the best possible sound you coud get. I don’t want people going out and buying an optical cable thinking they will get better quality sound…

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  • Anonymous

    Awesome to see a fellow Windsorite!! 🙂 Nice post.. just bought one of these as a gift for the parents.

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