Wealthsimple ‘Black’ Premium Service Debuts


Wealthsimple Black has just debuted from Canada’s leading online investment service (or robo-adviser), Wealthsimple, as an added service for premium customers with $100,000 or more in deposits.

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Added perks of the Black program—available to new and existing clients—include a 0.4% management fee (versus 0.5% for the standard Basic service), a Priority Pass to 1000+ airline lounges worldwide for the cardholder plus a guest, personalized financial planning, tax-loss harvesting, and tax-efficient accounts.

“At Wealthsimple, we’re constantly evolving to meet the needs of our clients, and as their savings grow we’re growing with them,” said Michael Katchen, founder and CEO of Wealthsimple, in an emailed statement to iPhone in Canada. “Our mission is to provide the best service and financial advice to all investors, no matter how far along they are toward reaching their financial goals.”

Here are the differences between Wealthsimple Basic versus Wealthsimple Black:

Wealthsimple Basic:

  • 0.5% management fee
  • A personalized portfolio
  • On-demand financial advice from experienced portfolio managers
  • Automatic portfolio rebalancing and dividend reinvestment
  • The first $5,000 managed for free

Wealthsimple Black:

  • All Basic features, plus:
  • 0.4% management fee
  • Priority Pass access to 1,000+ airline lounges globally for cardholder + one guest
  • Goal-based financial planning with an experienced portfolio manager
  • Tax-loss harvesting
  • Tax efficient funds
Wealthsimple expects to cross $1 billion in assets in 2017, while the company’s staff has tripled to 75 in the past year, according to Reuters. Katchen said “We’re planning on some really major growth this year. We’re certainly looking to cross the billion (dollar) threshold in very short order and get to billions very quickly thereafter.”
The company is backed by Power Financial Corp., with nearly 15,000 clients in Canada investing about $750 million CAD ($567 million USD) in exchange traded funds (ETFs).
Also with today’s announcement is a new design for Wealthsimple’s website, adding a cleaner, simpler design. The online investing service is targeting younger investors or those who do not have time to manage their investments.

Bonus: click here to sign up for Wealthsimple—and get an additional $10,000 managed for free for readers. You can then manage everything from the company’s iPhone app.

Disclosure: Wealthsimple is one of our affiliate partners, which allows you to support 


  • tomm

    HI Gary
    Do you know if this system (not necessarily the black, but the regular Wealthsimple can generate a monthly investment income like some funds can? I don’t obviously know enough about it yet,

  • Sly C

    Had no idea this service was even available in ????????

  • Its great so far. I have only started and will see how the investment performance goes in comparison to others I have. It doesn’t let you pick individual investments, but I’m curious to see how it does over what I pick for myself for my TFSA. The app and the interface to do transactions is very nice though, so easy to use. Im optimistic I will use this a lot in 2017 if the perfiormance is up there.

  • Hi Tom, you will be able to decide how aggressive your portfolio will be, from low risk to high risk. You can talk to a Wealthsimple advisor anytime by chat or phone.

  • This is just one of many “robo-advisors” in Canada, so there are lots to choose from. Wealthsimple has a very friendly user interface and excellent customer service.

  • Glad to hear it’s off to a decent start!

  • tomm

    ok, thanks,
    I guess I will ask them the question,

  • sukisszoze

    I like Wealthsimple so far. Low management fees and auto-rebalancing of portfolio. Cheaper than mutual fund and I don’t have to think about which funds to buy…just have to work on getting the $100k to get the VIP lounge pass 🙂