Welcome to V4!


Good morning! You might have noticed things look a little different here at That’s because we just got an ‘extreme makeover’ courtesy of Joshua Denney from ThinkWebStrategy and Michael Martin from

The new theme is built on the PliablePress framework, which adds a lot more functionality to the theme’s backend compared to before. You’ll find some better navigational menus to help you find the iPhone content you are looking for. The colours and design have changed a bit, and it is going to get even better. I’m super excited with the new site refresh. We’re still adjusting so you might see some changes coming still. Look forward to some more goodies to come in the near future.

WordPress Themes from PliablePress


  • Anonymous

    Looking good! Congrats!

  • Rogers_Chris

    Kudos to Michael and Joshua. The site looks great, Gary!

  • Anonymous

    Love the new design! Clean and easy to read, neat! πŸ˜€

  • ReyT

    The site looks great. Well done!

  • Japman77

    just as Steve himself would do it clean with no buttons or knobs

  • Well done, Gary. Its been a couple years since a re-design πŸ˜›

  • Mohammed

    nice theme

  • Anonymous

    Looks great. The site was in need of a makeover!

  • andy

    Wow! I’ve never seen so many ads on one page before! Oh well πŸ™

  • congrats !!!

  • Awood

    HAHA yeah it IS ad-filled. plus – it doesn’t appear to be working well. it looks kinda bad actually…

    the drop-downs on carrier, news, reviews etc don’t work well – the design is bad – there appears to be no indication that they are more than anything other than text on the page…
    for anyone NEW coming to this page – it would appear almost unusable…
    aside – the other tabs at the top – the android and ipad tabs appear invisible unless you hover the mouse over them…

  • Dont hate !!! actually its pretty nice better than the one before , but the background needs something colorful , white is not good .
    btw ” Haters only hate the things that they can’t get and the people they can’t be.”


  • Thanks for the feedback, but I don’t think the ad situation changed much from before πŸ˜‰

    Which browser/OS are you using where the drop downs don’t work so well?

    We’ll be looking at site usage and will be adjusting from there, taking into consideration any constructive criticism recieved in the meantime.

  • Sorry but Font familly look very bad actually!! its a very agressive font and have difficulty to read! I prefer last template!

  • or if the ads are so annoying , download Adplus plugin and block the ads , simple πŸ˜‰

  • joshua, white with the silver doesn’t work , can u work on changing the colors ??? and the white background…

  • Michael Martin

    If it helps Awood, it may just seem like there are more ads on this page than any other. The big PliablePress square one at the end of the post was just Gary being awesome and giving a shoutout to my company! (Thanks Gary! πŸ˜€ ) It’s not normally there though.

    Also, the featured squares at the top are a little unfortunate at the minute. The shield one may look like an ad, but they’re all posts on this site being highlighted to you.

    So like Joshua said, there hasn’t been a major change in the number of ads over the previous design. Hope you still enjoy the site! πŸ™‚

  • AdsBeGone

    …into your ABP/Safari Adblock blacklisting!

  • Derka181

    Looks good but the font is hard to read In google chrome.

  • NurseBC

    I don’t mind the new look at all. Its how I found my Otter case for my iPhone4 which I bought at Best Buy in Vancouver back in August.

  • Anonymous

    Looks great well done guys

  • J Warwani

    There really aren’t more ads on this page.
    The problem is the color scheme. You’ve got the page as white and grey, and the font is greyish too. In contrast, the ads are all bright and colorful, and they pop out a LOT. So it just feels like there’s more ads.
    I do think you should add some bolder colors to the page design. With these soft colours, the ads takeover the page. You can be simple and elegant without making everything white πŸ™‚
    Also, I have to admit I hate the font. Really makes it harder to read. It’s not the best looking font, and like i mentioned, it’s greyed and therefore harder to read.
    Either way, I appreciate the effort guys. I love this website. A makeover was a good idea, and with a few tweaks it can look awesome!

  • Awesome, I knew something was up when I got a “closed for matinance” screen when o tried to come here on my iPhone. So far seems to look pretty good, I look forward to seeing additional changes in the near future, perhaps a tweaked mobile version. Mobile version use to be able to past to twitter and Facebook as well, but it seems to be lost for a while now.

  • You’re right about the fonts. I’ve been trying to convince Gary for while to switch to Helvetica and increase the size.

    I think there would be less complaints about the ads, if the content was more readable.

  • It’s actually not that simple. Sites like this need the ad revenue to survive, so blocking ads hurts good content. At the same time I understand the readers frustration when ads take away from the experience.

    I actually think the ad implementation on this new design is a slight improvement, and the designers have posted that they are willing to tweak it based on feedback.

    So keep the constructive criticism coming, and I’m sure they’ll get it right.

  • You’re right about the featured section, it has always been an issue. The posts are old and do look like ads.

  • Edge

    Still too many ads. There’s a balance between making money and having a trashy looking site – now instead of a full side bar, they’re at the top (and that’s even with my ad blocker running…).

  • Edge

    Awesome, thanks, that will make things much better.

  • Edge

    Awesome, thanks, that will make things much better.

  • Calgary

    the new font is really hard to read, its kinda blurly/fuzzy (my eyes are fine btw). Im using firefox if youd like to know.

  • Calgary

    did you just Instantly change it ?? lol

  • I will change it immediately! πŸ˜€

    Just to be clear, you’re referring to the body font, right?

  • Jbohn

    The lack of color in the new design makes it harder to read. Adding some color and contrast to set the different sections apart would really help. Right now it’s almost a blur between ads and articles and buttons and postings and…

  • Good feedback here, though I’d like to point out one thing:

    My non-site for Think Web Strategy doesn’t have anything to do with the code here. Michael of coded iPhoneinCanada and he’s certainly not lazy!

  • Don’t worry, it’s just a starting point. What do you mean about the white background? Which background and what are you saying to change it to?

  • Those are actually 3 of 4 featured posts that have been on the site for a while, though I see how you’d think they’re ads. There needs to be adjustments made for sure.

  • Good stuff. Thank you!

  • Edge

    I know the difference between featured posts and ads. The ads, like InvisibleShield, Win a Free iPad (SCAMMMMM) were all at the top. Course, now they’re all blocked, hahahahhahaaaa!!!!!

  • Edge

    I know the difference between featured posts and ads. The ads, like InvisibleShield, Win a Free iPad (SCAMMMMM) were all at the top. Course, now they’re all blocked, hahahahhahaaaa!!!!!

  • Edge

    I know the difference between featured posts and ads. The ads, like InvisibleShield, Win a Free iPad (SCAMMMMM) were all at the top. Course, now they’re all blocked, hahahahhahaaaa!!!!!

  • It must feel like you’re on the winning side of a war. I envy your enthusiasm πŸ˜‰

  • Anonymous

    I agree very much. At first glance, I can’t say I like the new design too much.

  • Anonymous

    You can also subscribe to an RSS feed.

  • Anonymous

    Well said lilsaint. People who hate are just unleashing anger and frustration that others have done towards them throughout their lives. The oppressed become the oppressors.

  • Anonymous

    I do like the new look, and was suspecting something on twitter last night.

  • I think the font used for the actual posts need to be darker and bigger. It’s not only hard to read, but it gets lost in the design. As a result, the ads stick out.

  • gordunramsie

    Where is your portfolio, so you can show us how it’s done?

  • gordunramsie

    The font could be darker, but the new theme looks better than before. You dont’ know what you need. wake up.

  • gordunramsie

    You might as well also get a life holy cow. Nerdin’ it up on a Saturday afternoon again, eh? lol

  • Anonymous

    I like it personally.. looks very modern.

  • Brian

    Text is hard to read, it’s very faint. And it’s optimized for far too narrow a browser. Even on my 13″ laptop there is 8 cm of wasted horizontal space, and it’s so crowded with graphics and ads that it’s tedious to scroll around and find things. Since the site already has a mobile version, why not have the full site be at last 768 pixels wide? It’s pretty bad that the website is more comfortably viewed on my 3″ cellphone than on my 22″ monitor.

  • iamlynda

    the new text is very difficult to read. please go back to basic black and with a sharper font – the new one looks “choppy”. sorry, not lovin’ the new look πŸ™