Here’s What Swiss Designer Yves Behar Thinks About The Apple Watch


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Yves Behar, one of the world’s most influential designers and entrepreneur from Switzerland, has shared his views regarding the Apple Watch, which was unveiled earlier this week at a special media event by Apple alongside the iPhone 6 and iPhone 6 Plus at the Flint Center for the Performing Arts in Cupertino. According to Om Malik, his views on watches are totally “worth your attention”.

“In typical Apple fashion, they’re coming out with something that’s desirable and has style. Everything Apple has done in the last six years has been an evolution of their design language. If you look at watch companies, they do exactly the same thing: They own a visual style, and they stay with it for a hundred years. It doesn’t mean I find the watch exciting—I find it right.” Yves Behar, designer of many watches.

Behar, who works with clients like General Electric, Swarovski and Prada among others, currently runs the design firm Fuseproject and is also the chief creative officer for Jawbone. He was also named one of TIME Magazine’s Top 25 Visionaries from the last decade.

In contrast to what Mr. Behar has said about he Apple Watch, the head of luxury watch brands Tag Heuer, Zenith and Hublot believes the watch is “too feminine” and its design will not stand the test of time. Well, whose thoughts would you take more seriously?


  • Jon Ouimet

    All I can say is: companies said the original iPhone would not last…. The iPad is a bad idea and they will fail…. iTunes with its 0.99$/track is not sustainable…. Is anybody paying attention yet????????

  • Asmodath

    Well said, well said ????????

  • mozbius

    true but then again forking out 350+ for a watch that won’t last a 2 days on a charge and which is not waterproof is kinda steep to me

  • bspence88

    I would bet you an Apple Watch that the Apple Watch won’t be a failure. People are going to lineup for the watch as well. It’s going to be another game changer for Apple. Apple hasn’t failed in a long time..

  • Jon Ouimet

    But then again, Apple has to keep some tricks up their sleeves so that you will fork out another 350$ the following year for the new waterproof model….. That’s Apple business. Give them just enough to keep them wanting more….

  • Rio

    The iPhone was on the same situation. People had $50 phones with battery like to last a week in some cases. But the iPhone only had a day battery life for 600+

  • aaloo

    Yeah, you are right. I guess people preferred having an iPod, a phone, and an internet communicator. And plugging your phone in every night wasn’t that big of an inconvenice.

  • Aaron

    That’s not “Apple business…” that’s just plain “good business.”

  • Anon

    Keep in mind, that all of what you have mentioned was with Steve Jobs at the helm. I guess time will tell with Tim.