ZAGG Acquires iFrogz

In an announcement today, ZAGG has confirmed they have purchased fellow Utah company iFrogz, the makers of smartphone cases and audio accessories:

“This transaction represents an exciting next step in ZAGG’s evolution, and gives us scale within the rapidly growing protective cases and audio products markets by allowing us to immediately broaden our product line and drive the growth of our retail footprint,” said Robert G. Pedersen II, co-founder, president and CEO of ZAGG. “iFrogz is highly complementary to ZAGG in terms of brand positioning, product lines and customer base. This acquisition is a natural extension of our strategy to build complementary brands and increase overall market share by growing product lines and expanding distribution.”

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[BW]