Goodbye, Galaxy Note 7: Samsung Officially Kills Off The Phablet

Amid continued reports of their new flagship smartphone catching on fire, Samsung Electronics is killing its troubled Galaxy Note 7 phablet in what is without a doubt a humbling about-face for the South Korean giant and its global brand.

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“We recently readjusted the production volume for thorough investigation and quality control, but putting consumer safety as top priority, we have reached a final decision to halt production of Galaxy Note 7s,” the company said.

“For the benefit of consumers’ safety, we stopped sales and exchanges of the Galaxy Note 7 and have consequently decided to stop production.”

The “death” of the Galaxy Note 7 is a major setback for Samsung, the world’s largest producer of smartphones. The high-end phablet – with a 5.7-inch screen, curved contours, and comparatively high price – won praise from both consumers and reviewers, and was the company’s most ambitious effort yet in attempting to take on Apple for the high-end market.

The news was reported earlier by the Wall Street Journal, and a spokeswoman for Samsung confirmed it is ending production of the device, saying: “We can confirm the report that Samsung has permanently discontinued the production of Galaxy Note 7.”

The South Korean company didn’t provide any further details or statements explaining their decision but in a filing about ending production with South Korean regulators it cites “customer safety” as the main reason.

Samsung is certainly not out of the mobile phone business despite this disaster, but recovering from such a blow will be slow-going. The company’s shares tumbled 8 percent today, its biggest one-day decline in nearly a decade, with analysts estimating that the recall operation could end up costing as much as $17 billion.

  • swotam

    Hardly a surprise at this point, in fact it was more of an inevitability really. Obviously someone FUBAR’ed the design big-time at some point, and for whatever reason they didn’t catch it in testing, so this is the result. It’s gonna be a long hard road for Samsung to rebuild the trust in their brand, especially since the average consumer isn’t going to focus on anything more detailed than “Samsung phones explode”…

    You pays your money, you takes your chances as they say.

  • Dehop

    It’s already affecting Samsung’s other lines, with people coming into stores with their Galaxy S7’s wondering if it’s an issue, and flight attendants mistakenly saying those with Samsung Galaxy 7 phones must power them off.

    Even other Android makers will be harmed, because to many, Samsung *is* Android, since they command such an overwhelming market share.

  • swotam

    Yeah, true. It’ll be beneficial to Apple for sure I expect, as well as Google since the Pixel phones are close to (or better than) the Galaxy series in many ways.

    But yeah, being the only smartphone manufacturer to ever have a phone listed by the FAA as not being allowed to be powered on or charged during flight isn’t really the sort of legacy I imagine Samsung had in mind for the Note 7…