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Apple Grabs 88% of Dollars Spent on Smartwatches [Report]

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There has been much debate about the Apple Watch’s success: Some say it isn’t selling well, while other market data says the opposite. The latest in line to back Apple’s bid for the wearables market is a report published by 1010data, which shows that the company now now has 42 percent of total dollars sold to date in 2015 (via ZDNet).

apple-watch-store

That’s impressive considering that Apple entered the market only in April and already tops the list, followed by Fitbit, currently in second place with 31%.

However, this doesn’t mean Apple Watch units sold better than Fitbit’s: The latter has a 35% share of the market, while Apple has only 11%.
When analysing retail store sales 1010dta found that Apple.com leads with 42% of total dollars sold, Amazon ranks second with 31%, Amazon Marketplace third with 11%, Best Buy and fitbit.com fourth with 5%.

In terms of smartwatch spending, the Apple Watch is strongly positioned above its competitors, grabbing 88% of the category, according to 1010data’s report. Previously, the category was split between Motorola with 33%, Pebble 23%, Samsung 16%, and LG 12%.

Everything changed when the Apple Watch hit the market in April: Alongside the above, the ASP (average selling price) of smartwatches skyrocketed from $184 to $438.

The data was gathered through 1010data’s Ecom Insights panel, which consists of millions of online shoppers in the US who allow 1010data to anonymously track their online behaviour.

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