Apple Watch Sales at Record High in First Week of Holiday Shopping: Cook

Earlier today, IDC reported on the wearables market and claimed Apple only had unit shipments of 1.1 million in Q3 2016, seeing a massive plunge of 71 per cent, year-over-year, at a 4.9 per cent worldwide marketshare, behind Fitbit, Xiaomi and Garmin.

Now, in a rare response to Reuters, Apple CEO Tim Cook has revealed Apple Watch sales data for the first week of holiday shopping, noting the company is seeing a record number.

“Our data shows that Apple Watch is doing great and looks to be one of the most popular holiday gifts this year,” Cook explained.

Cook said “Sales growth is off the charts. In fact, during the first week of holiday shopping, our sell-through of Apple Watch was greater than any week in the product’s history. And as we expected, we’re on track for the best quarter ever for Apple Watch.”

Sell-through equates to actual units sold to customers—not just a number of units stocked on shelves, which other competitors like to tout. In other words, Apple Watch sales have hit a record high during this crucial first week in holiday sales, countering the suggestion from IDC’s numbers, which paint Apple Watch as a failing product.

Founder and Editor-in-Chief of iPhoneinCanada.ca. Follow me on Twitter, and @iPhoneinCanada, and on Google+.

  • Imadude

    “record sales” when they have never released sales numbers… is Trump filling in for Cook?

  • beavisaur

    I’ve seen our Watch sales, they are very good. Let me tell you, the sales look great, it’s a great looking sales week.

  • iverge

    “FAKE NEWS”

  • Chrome262

    Well what he is saying confirms the trend that wearables are doing really well. So unlike Trump its not completely out of his ass

  • Shameer Mulji

    No, what he’s confirming is that the Apple Watch is doing great. Doesn’t say anything about the other players. Very recently, Motorola & Lenovo dropped out of the wearables segment.

  • Chrome262

    Isn’t that division of Motorola the part they sold to Lenovo? And he said great sure, but what I meant is the trend is that most wearables have are doing really well so its not hard to believe him saying that the watch is doing well. sure numbers would of been nice but considering he usually doesn’t comment at all, is more then usual.