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Apple Watch Most Talked-About Gift This Holiday Season: IBM

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It’s that time of the year when the majority of us are picking out presents for our loved ones. As there are some great bargains out there, Fortune’s Philip Elmer-DeWitt was wondering how the Apple Watch ranks in the most sought-after gifts this year.

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To find out he turned to both IBM and Google Trends. One says Apple Watch is a winner, the other quite the opposite.

According to IBM Watson Trend, the most hotly-discussed gift this holiday season is the Apple Watch, the wearable that hit the market this April. The Apple wearable has been on top of the trending scale with a trending score of between 94 and 100. As detailed by IBM, the Trending Score indicates the strength of a trend and takes into account a variety of factors from tens of millions of online conversations.

On the other hand, there is Google Trends, which this (Black Friday) morning gave the Apple Watch a 2 and the iPhone a 54 score.

By the way, the most searched product this Black Friday appears to be Beats by Dre. According to the IBM Watson Trend Hub, the Beats Solo 2 Wired On-Ear headphones are taking the crown this year on the day that “officially” marks the start of the holiday shopping frenzy.

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