Apple Watch Shipments Down 56.7% Year-Over-Year: IDC


Apple was the only smart wearables vendor to post a decline in the second quarter of 2016 compared to a year ago, according to the International Data Corporation (IDC) Worldwide Quarterly Wearable Device Tracker.

Actually, Apple Watch sales were down 56.7% year-over-year, while iPhone sales grew, according to Kantar, as IDC estimates the shipment of only 1.6 million units compared to the 3.6 million the tech giant allegedly shipped in the second quarter of 2015, when the Watch first hit the market.

Idc apple watch shipments q2 2016

The problem seems to be that Apple didn’t push out a new model on the anniversary of its first-generation Watch, IDC says. Even the discounted price of the Sport model wasn’t much help for the company’s second quarter sales of the wearable, it appears.

Apple still managed to grab third spot in the top five wearable device vendors list compiled by the IDC, however. In the top spot we find Fitbit with an estimated 5.7 million unit shipments, 25.4% of the global market, followed by Xiaomi with 3.1 million units and 14% of the market.

Due to low shipments, Apple has lost significant market share and now controls only 7% of the global market, which compares to 20.3% a year-ago.

Overall, shipments of wearable devices reached an estimated 22.5 million in the three-month period ending in June, and the market grew 26.1% year-over-year, according to IDC.


  • Ashley Mann

    I love how you start the sentence with “actually” and follow that up with the word “estimates”. So “actually” doesnt count. Unless the numbers come from Apple, its a “best guess”.

    Just for fun, check out this sentence: Anyone can say anything that actually reflects an estimation of anything. Lol. Fun!

    You guys are awesome. : )

  • Tim Stewart

    According to the chart above, it appears that Apple’s primary loss in market share is due to the increased market share of the other competitors listed combined with the sharp decline in shipped units.

    Given that Apple has a strong track record for regular upgrade cycles, it’s not really surprising that there would be a drop in the year that consumers would hold off on buying new Apple Watches.