TOMS has designed watch bands for Apple Watch inspired by founder Blake Mycoskie’s friendship bracelets. The band, released today, is intended to bring awareness to global light poverty, according to a new report from Apple Insider.
For every TOMS for Apple Watch band purchased, the company will help provide one year of solar light to an individual in need. About 1.2 billion people lack access to safe and reliable electricity, which negatively affects their income, health and well-being.
“We love the idea of incorporating giving into a product you use on a daily basis.” Mycoskie said, “With our new TOMS for Apple Watch band, we will not only help provide light, but we will be positively impacting education, economic opportunity, health and safety for so many people who desperately need it.”
Exclusive to TOMS online and physical retail outlets, the new TOMS for Apple Watch straps are split into two series, the $49 Utility Collection and a more expensive $75 leather-clad Artisan Collection.
The Utility Collection, a classic-looking wristband designed for travel and adventure, features premium, durable grosgrain fabric strap and genuine leather detailing and is available in five colors. The Artisan Collection wristband features woven fabric and genuine leather backing, which is available in three colors.
All TOMS for Apple Watch bands feature a “GIVE TIME” etching and a gold “TOMS” emboss, as well as genuine leather and stainless steel details for a timeless finish.
Anyone plan on picking one of these up?