Instagram Update Brings New ‘Mayfair’ Filter, Facebook iOS 6 Integration

Instagram has released an update just prior to the shutdown of iTunes Connect for the holidays. This new version introduces a new filter called “Mayfair”, adds Facebook iOS 6 integration, more languages support and the ability to share photos from any album, plus some bug fixes.

What’s New in Version 3.4.0
– Instagram is now available in 25 languages!
– New filter: Mayfair
– Share photos from any album
– Facebook iOS 6 integration
– Improved performance and bug fixes

Here’s a picture of the new Mayfair filter; it’s not bad but it’s also nothing special, it might take some time to find the perfect photo to apply this new filter to:

instagram mayfair

Instagram Reverts Its Advertising Terms of Service After Facing User Backlash

Instagram this evening also posted on their blog their old advertising terms of service is set to revert to its original terms. The change comes as the photo sharing network has faced a revolt from its user base over its awkwardly-worded language that it would sell Instagram photos taken by its users.

Instagram co-founder Kevin Systrom had this to say:

The concerns we heard about from you the most focused on advertising, and what our changes might mean for you and your photos. There was confusion and real concern about what our possible advertising products could look like and how they would work.

Because of the feedback we have heard from you, we are reverting this advertising section to the original version that has been in effect since we launched the service in October 2010. You can see the updated terms here.


You also had deep concerns about whether under our new terms, Instagram had any plans to sell your content. I want to be really clear: Instagram has no intention of selling your photos, and we never did. We don’t own your photos – you do.

Are you back on Instagram?

Click here to download Instagram–it’s free.