OtterBox Acquires Rival Accessory Maker LifeProof
OtterBox today has announced it has acquired San Diego-based accessory maker, LifeProof. The former will begin to integrate LifeProof products into its line up over the next month. OtterBox CEO Brian Thomas said the following:
“The joining of OtterBox and LifeProof is a way to combine two great brands and provide customers with even more great products, services and choices for smartphone accessories,”
OtterBox is essentially nabbing up a competitor here, as LifeProof made similar cases that offers protection for iOS devices and other electronics. No financial terms of the deal were disclosed, but LifeProof’s 250 employees now join the OtterBox family (which sits at 650 employees worldwide) and remain in San Diego. Congrats to the LifeProof team.
Last November, OtterBox acquired Wrapsol, a protective film company that also makes protection for iPhones, iPads and more.
Yesterday, we posted about some huge savings on OtterBox iPhone and iPad cases over at Amazon.ca.