By now you’ve probably heard Target Canada is cutting their losses and exiting the Canadian retail landscape by shutting down its 133 stores. For 17,600 Target employees, they will get a four month severance package if they stay until the very end, but what does the future hold after that?
Toronto-based startup Wirkn looks to help Target employees find a new replacement job via their mobile platform aimed at retail and hospitality workers. The startup is guaranteeing a replacement job for Target Canada workers in 90 days and if not successful, they’ll get a “package of career counselling, resume writing, digital recruitment training and other support services valued at up to $2,000 per person for free.”
Instead of traditional job searching techniques such as handing out paper resumes, Wirkn allows job seekers to post online profiles with 30-second videos showcasing themselves to prospective employers. It’s a mobile-centric approach that looks to change the way retail and hospitality workers look for jobs. By utilizing your device’s location, job seekers can easily find openings around them.
Szeto explains via email “Nothing is out there to address this market of shift-based retail and hospitality workers, especially on the candidate side, so we’ve created it. Mobile is the perfect platform to be able to get them engaged and is certainly the candidate’s screen of choice.”
Wirkn is also looking to hire one ambassador from each Target location to help spread their “Wirkn for Target Staff” campaign. This looks like the perfect timing for Wirkn to target retail workers looking for a replacement job.
Click here to download Wirkn for iPhone in the App Store. Let us know how you like it.