Usain Bolt, the six-time Olympic gold medalist and frequently dubbed as the world’s fastest man, is now available as a playable character in Temple Run 2. For a limited time only, users can get Bolt for $0.99 as an in-app purchase. “It’s exciting to see myself represented within a game I already play” said the world record holder.
As the first branded character in Temple Run history, Usain Bolt’s worldwide recognition demonstrates the global and cultural reach of the original endless runner game.
“I am a big fan of Temple Run. I travel all over the world and travel time gives me lots of opportunity to play Temple Run at airports or on car journeys,” said Usain Bolt.
Keith Shepherd, the co-founder of Imangi Studios said, “Personally, we are huge Bolt fans and watched him race to gold last year in London. We cannot think of a better personality and role model to represent the game and encourage our players to keep running.”
Bolt’s character is outfitted in his signature yellow and green, and designed with 3D graphics to deliver a life-like representation. The character also has a unique power-up that lets him collect coins while in boost mode.
With over 500 million downloads between Temple Run and Temple Run 2, the series is now one of the biggest in mobile gaming.