Music video service Vevo has announced today that it is launching a native tvOS app for the Apple TV in an effort to build out its own platform and move away from YouTube.
“Artists and audiences deserve great music video experiences, whether on mobile devices or connected TVs,” said Erik Huggers, CEO, Vevo. “The launch of our new Apple TV app represents an important milestone for Vevo. We continue to invest in what we believe is the premium platform for music videos and related original content.”
Vevo’s Apple TV app focuses heavily on listening to favourite artists, allowing users to easily get back to their most recent videos, and also syncs with mobile apps. iPhone users can even automatically switch accounts. The app enables access to a library of 150,000 HD music videos, exclusive original programming and live concert performances.
Vevo aims to bring the “smooth experience” of its mobile app to the TV screen: The Spotlight section autoplays a list of music videos curated to meet their individual tastes – the press release doesn’t mention any human curation, though.
Users can browse music by genre, search for individual artists or videos, and select new favourite artists. Thanks to the sync function, users will be able to modify their lists on the TV app and get the updated list on their mobile device and vice-versa.
The Vevo tvOS app is now available from the Apple TV App Store.