Apple Seeks ‘Buzz Marketing Manager’ to Ramp Up Product Placements
Apple is after a “Buzz Marketing Manager” based in New York, reports Business Insider. The job description outlines a position that is responsible for product placement in film and television as well as building and maintaining relationships with high-profile influencers with a single aim: to benefit Apple’s image.
As the job description details, the Buzz Marketing Manager will be responsible for “constant and compelling exposure of Apple products with high-profile users,” with special attention given to those in film and television.
– Product placement in film & television. Work with the creative side of film & TV to place Apple products. This includes getting necessary approvals, managing and trafficking product inventory, following up with studios, and monitoring media for successful placements.
– Build and maintain relationships with high-profile influencers. Influential Apple users could be directors, actors, artists, athletes, designers and select brands or institutions. Determine which relationships have potential to maximize benefit to Apple.
– Leverage relationships to book events at Apple Store Soho. Collaborate with Apple Retail, PR and iTunes to ensure maximum positive outcome for the effort. Produce a podcast for each event into iTunes and maximize the promotional value of the content through PR efforts and partner channels.
The job listing is interesting, especially after the huge success of the Oscar selfie Ellen DeGeneres posted. The selfie featuring Oscar nominees Jared Leto, Jennifer Lawrence, Meryl Streep, and Bradley Cooper has become the most retweeted photo of all time.
That selfie practically was a Samsung PR stunt, which, by the way, was the sponsor of the Oscars this year.