Apple Improves Online Store User Experience with New Touch-Friendly Menu Bar

Apple tweaked its online store during the night: starting Friday morning the store has become more touchscreen device friendly (via Macotakara).

The changes involve a new quickly scrollable menu bar for product categories. While the main page practically remains the same, when users select one of the four main categories, a navigation bar appears at the top of the page showing various products and related topics.

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The topics can now be slid back and forth using finger gestures, while devices with non-touch screen can navigate between the products and topics using the arrows located at both ends of the scroll bar.

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Another change that will pop-up if you browse through Apple’s online store is related to search results. If you’ve previously searched for a product, the results were presented as list of items. As of today, the results now appear in a grid formatted for touch devices, allowing easy access by tapping on the selected result.

The above tweaks definitely improve the user experience on both iPhone and iPad.

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