Apple Said to Reduce Refund Times to Under a Week

Apple may boost traffic of its online store by shortening refund times by 50%, according to a report from Reuters. The international news service cites retail-intelligence firm StellaService, which noticed that customers who purchased a product from Apple’s online store were able to get a refund in less than a week. Refund times are 10 business days, according to Apple’s statement of sale and refund terms and conditions.

Apple online store

Also, according to StellaService, Apple continued using an expedited service, FedEx 2 Day, which shortens the product return time to three days. Customers were not charged additional costs for this expedited service, according to sources familiar with the matter.

According to retail-intelligence firm StellaService, customers who buy a product from Apple’s online store can get a refund in under a week, versus 10 days previously.

StellaService researchers first noted the improvement in refund processing times in November, but chalked it up to a temporary measure for the busy holiday season. The company, which orders items from Apple’s website several times a day for research purposes, also discovered that packages were stamped with FedEx 2Day, rather than a Newgistics prepaid label.

By speeding up the return and refund process, Apple is using an efficient e-commerce weapon, which as a result increases consumer satisfaction. And, this is where Apple puts its money, as CEO Tim Cook has emphasized: the company is known for delivering quality services. In fact Apple has ranked high in customer satisfaction surveys — see J.D. Power’s studies — and this is a position it wants to maintain.