Last year, Apple inducted Gruber into an elite club of outsiders who get access to products before they hit stores, a group that includes Walt Mossberg of the Wall Street Journal and David Pogue of the New York Times. The strategy has paid off for Apple. In Gruber’s breathless review after his meeting with Schiller, he wrote: “He is every bit as articulate, precise and rehearsed as he is for major on-stage events.”
Check out the rest of the article here. It’s a fascinating read if you want to learn more about the man behind Daring Fireball, a one-man operation that reportedly brings in $500,000 annually.