Image of iPhone 13 Packaging Shows Redesign to Eliminate Plastic Wrapping

A new photo of the iPhone 13 packaging shows Apple’s commitment to removing waste. Rather than once again use plastic wrap for the packaging, Apple has redesigned the iPhone box to now include a tear-off strip to keep the box securely closed prior to purchase.

The photo was first reported on by 9to5Mac, who discovered that DuanRai released the photo on Twitter. The image shows a clear look at the rear side of the iPhone 13 packaging. On the top end of the box, an adhesive tab now holds the tear-off strip in place, connecting it to another adhesive tab.

It’s a rather minimalist approach to ridding the iPhone 13 packaging of plastic wrap while ensuring the packaging stays closed during transport and sale. Even without the plastic, consumers can be assured that they are purchasing a new device by way of the tear-off strip.

Apple has been determined to hit net-zero and become a carbon-neutral company by 2030. Although this is a small gesture in the grand scheme of things, it’ll still do wonders to reduce unneeded waste. Even as the company unveiled the iPhone 13, Apple spoke on the role it plays regarding the environmental impact.

iPhone 13 Pro and iPhone 13 Pro Max are designed to minimise their impact on the environment, including the use of 100 percent recycled rare earth elements in magnets like those used in MagSafe, 100 percent recycled tin in the solder of the main logic board and, for the first time, in the solder of the battery management unit. Both models also introduce 100 percent recycled gold on the plating of the main logic board and the wire in the front camera and rear cameras.

Redesigned packaging eliminates the outer plastic wrap, avoiding 600 metric tons of plastic and bringing Apple closer to its goal of completely removing plastic from all packaging by 2025.

With a benchmark of removing plastic from all packaging by 2025, we’ll likely see more thoughtful packaging designs pop up over the next few years. With devices like Apple Watch, AirPods, iPad, and Mac, still relying on plastic wrapping, it will be interesting to see which adopt the tear-off strip alternative or which will utilize something new.