Last night, Lady Gaga debuted her new single ‘Stupid Love’, with a music video in tow. The almost 4-minute long music video was shot entirely on iPhone 11 Pro.
The campaign on social media saw Lady Gaga tease the video on her Twitter. Along with a slice of the video clipped out for her eager audience, she also accompanied the clips with “#ShotOniPhone”.
The campaign continued and was also included in her tweet celebrating the music video’s launch. The description for Stupid Love’s music video also notes that it was shot entirely on iPhone 11 Pro. Filmmaker Daniel Askill directed the music video, which sees Lady Gaga and a group of dancers on an alien-like planet. The video is conceptualized to be an homage to early sci-fi movies.
Apple had also been teasing the music video itself. On the Apple YouTube channel, a teaser for Stupid Love was published, ending with the “Shot On iPhone” and the Apple logo at the end. Apple’s video stated that the video was shot using the ‘Filmic Pro’ app, noting that additional hardware and professional editing helped bring the video to fruition.
This is Lady Gaga’s first new song since she created songs for the film ‘A Star is Born’. ‘Stupid Love’ is now available on Apple Music and other music streaming services.