Tim Cook Does a “Terrific Job”, Former Apple CEO John Sculley Says


After looking at how Tim Cook is leading Apple for more than two years, former Apple CEO John Sculley concluded that Cook is doing a “terrific job” leading the company forward (Via CNET).

“I think Cook is doing a terrific job. He’s not trying to be Steve jobs; only one person could be Steve Jobs and that was Steve. Steve could make the big creative leaps. What Tim is doing is continuing the Apple philosophy of no compromise and quality of their products and great styling. I think people are giving Apple a bum rap on what is still a great company with great products.”

From his perspective, Apple is doing just fine and he is optimistic about the company’s future and he is keeping his Apple shares, despite the stock price far away from its historical high recorded a year prior, when the iPhone 5 launched. As John Gruber of Daring Fireball highlighted in a blog post, Apple shares historically fell after product announcements, which also happened this year as well. Sculley remains positive about Apple’s financial prospects.

Sculley ran Apple between 1983 and 1993, after Steve Jobs used his famous line to lure him away the marketing expert from PepsiCo.: “Do you want to sell sugared water for the rest of your life? Or do you want to come with me and change the world?” However, after a while, Jobs and Sculley ended up lobbying the board for each other’s removal.

But now, two years after Steve Jobs passed away, Apple has had had a very busy summer: it unveiled iOS 7, the biggest change in the company’s history since the introduction of the iPhone; it launched two new iPhones and broke all previous records of first weekend sales, with 9 million units; and the tech world is now awaiting the arrival of the next generation iPads, just like the next generation desktop operating system, Mavericks.