The Waterloo, Ontario-based smartphone maker is working to revive BlackBerry Messenger even as it pursues a strategic review that could result in a sale of the company.
The subsidiary would be called BBM Inc., according to people familiar with the matter. The move signals that BlackBerry is trying to position BBM as a valuable asset ahead of a potential sale.
The company announced a couple months ago that BBM will be available on multiple platforms this summer, not BlackBerry only. Fact is, this move could boost its user base, which currently stands at 60 million users, while WhatsApp has surpassed 200 million users worldwide.
The launch of BBM on other platforms will also bring a Twitter-like tool, BBM Channels, and the WSJ has even heard something about a desktop variant as well.
In fact, most of the planned offerings have been in progress internally over the past few years, according to the WSJ’s sources. They had already developed a working closs-platform BBM service three years ago, but executives decided not to make it available to the public. The desktop version of the popular BBM messaging app was also developed a couple years ago, but yet again, executives decided not to proceed.