Apple is seeking to compete with Hollywood and television programming by introducing its own original video content by the end of the year.
Instagram’s ads within Stories will largely mimic the ads that Snapchat began inserting between Stories in its app last June.
While both prototypes followed different trajectories, only one would eventually become the original iPhone.
The company is reportedly planning to consolidate production of servers that populate its data centers around the world in Mesa, Arizona.
Analysts called it an astonishing achievement, given the company’s trouble with the exploding Galaxy Note 7 fiasco.