Bell Announces Partnership with the NBA for Mobile TV and More

Bell has announced an official multi-year partnership with the NBA, which will allow customers to watch NBA content on their smartphones and tablets. Bell Mobile TV customers will get nightly NBA highlights from the regular season all the way to the NBA Finals.

Here’s what basketball fans can expect from this partnership:

  • Bell will be the presenting sponsor of the NBA Canada Series pre-season game platform beginning with the upcoming match-up between the Minnesota Timberwolves and Boston Celtics on October 20 at Bell Centre in Montréal.
  • Bell customers will be able to watch new weekly NBA content on their smartphones and tablets during both the regular season and in the Playoffs, including player special profiles, rookie features and unique court side content.
  • Bell Mobile TV will feature new nightly NBA highlights from approximately 1,300 NBA games starting at the beginning of the regular season and continuing through the NBA Finals.
  • Bell will be the presenting sponsor of the NBA All-Star Balloting platform in Canada, which gives fans the opportunity to vote daily for their favourite players to become starters for the NBA All-Star Game, and will include a contest for two fans to attend 2014 NBA All-Star in New Orleans.

Bell is currently a platinum sponsor of the Toronto Raptors. Bell Mobile TV hit 1 million subscribers last month.