If you have a Google Chromecast, you’ll now be able to ‘cast’ Bell’s CraveTV to the device from your iPhone or iPad. Bell says it is the “first Canadian streaming service to offer Chromecast capability,” similar to last year when it said it was the first broadcaster to support the device with CTV GO.

“Our goal is to give CraveTV subscribers the ability to view its great programming whenever and wherever they choose,” said Domenic Vivolo, Executive Vice-President, Content Sales, and Distribution Marketing, Bell Media. “By delivering CraveTV through Chromecast onto their televisions, CraveTV becomes even more valuable to its subscribers.”

Yesterday, Bell announced it had signed on SaskTel as another distributor for CraveTV, while earlier this week the service made its way onto Apple TV, along with Rogers and Shaw’s shomi.

Google’s Chromecast ($39 from Amazon.ca) plugs into your TV’s HDMI port and allows you to stream music and video to your television from your iOS device, such as Netflix, YouTube and more, seen as a lower cost competitor to Apple TV.