In direct response to Rogers’ $45 Unlimited Quebec plan, and it is also a threat to Fido’s $35 CityFido Plan, Bell has launched a new $45 “Unlimited BC” plan.

This plan from Bell is an absolute bomb-shell, especially considering that Bell almost never releases plans like this. I really like where the Canadian wireless industry is going with these “unlimited” offers.

Check out the plan details below:

$45 Unlimited BC Plan

• Minutes: Unlimited local and long distance calling within British Columbia
• Evenings/Weekends: Unlimited local and long distance calling
• Features: Call Waiting, Conference Calling
• Optional Plan Add-Ons: $5.00/month for Unlimited Text Messaging
• Term: 3 Years Only
• Note: Additional options such as Caller Display may be added separately

Plan Notes

• Plan is available to residents of British Columbia
• Plan is available to new and existing postpaid Bell clients
• Available with compatible devices, within coverage areas available from Bell Mobility (EVDO and HSPA/HSPA+) and its partners’ network coverage areas
• Plan does not include data; must be added separately for iPhones
• Minutes are unlimited for calls originating and terminating within B.C.
• For calls originating from British Columbia and terminating
  within Canada or the U.S., airtime is not charged, but long distance
  charges apply ($0.40/minute)
• U.S. Roaming Charges are $1.45 per minute (pay-per-use)
• Plan is available from June 10 to June 30, 2011