Bell has announced its Let’s Talk mental health initiative has been extended to 2025, while also announcing its total funding commitment target is now set at $150 million.
Launched in 2010, Bell says its Let’s Talk program focuses on four key action pillars: Anti-stigma, Care and Access, Research and Workplace Leadership. Since its debut a decade ago, Bell Let’s Talk has partnered with over 1,000 organizations across the country.
Today’s announcement also sees a $10 million national partnership with Montréal’s Graham Boeckh Foundation to support youth mental health, starting off with a $1 million donation to Aire ouverte youth services.
“I salute Bell for this decision to extend its financial support for Bell Let’s Talk for another 5 years and its partnership with the Graham Boeckh Foundation, which helps young people,” said Québec Premier François Legault, in a statement.
Bell Let’s Talk Day for 2020 took place on January 29 and saw $7.7 million in funds raised, through Bell’s donation of 5 cents per message and other social interactions. Bell says its total fundraising commitment raised so far has been $108 million, while the 2025 target is to hit $150 million in total.