Bell has launched a promo today offering a minimum $200 trade-in credit towards a new iPhone XS, iPhone XS Max or iPhone XR.
According to MobileSyrup, documents detail a customer can get a minimum $200 trade-in credit when they activate or upgrade to an iPhone XS, iPhone XS Max or iPhone XR on a two-year contract, on a Premium Plus ($110/month) or Premium Ultra Plus plan ($120/month).
Bell says the offer is available for consumer and small business plans, and is available as of today, January 22, 2019.
Apple Canada launched a similar trade-in plan for a new iPhone XR or iPhone XS last month, advertising starting prices of $649 and $999 respectively, depending on the condition of your iPhone trade-in.
Earlier this month, Apple surprised investors by revising their upcoming earnings forecast—lowering revenue by estimates by $5 billion USD—citing lower smartphone upgrades and economic slowdowns in China as a result.
Will these trade-in offers entice more iPhone upgrades? Surely you can get more by selling your iPhone on used classifieds, but overall, with iOS 12 and Apple’s recent battery upgrade program, people are holding onto their existing iPhones for longer (it also doesn’t help new iPhones are also expensive).