This week, Virgin Mobile has launched a new $35 Unlimited Incoming Plus plan to compete with Koodo.

Virgin’s new $35 Unlimited Incoming Plus plan is almost identical to their previous $30 Unlimited Incoming plan, except that the new plan has 5pm evenings vs. 7pm and caller display.

This new plan from Virgin is available on a 3-year contract for an iPhone. With the plan and a minimum $25 data plan on a 3-year contract, customers receive promotional pricing on an iPhone device ($159/$269).

$35 Unlimited Incoming Plus Plan

• Minutes: 150 minutes daytime
• Evening/Weekends: Unlimited; 5PM Evenings
• Included Features: Unlimited Local Incoming Calls, Unlimited Canada/US/International text messages, Caller Display

Thoughts?