Virgin Mobile Launches New $45 Unlimited Plan

This week, to compete with Fido’s new $35 Unlimited Plan, Virgin Mobile has released a new unlimited calling plan that is available on a 3-year contract for an iPhone. The plan is available to new and existing customers.

With the plan and a minimum $25 data plan on a 3-year contract, customers receive promotional pricing on an iPhone device ($159/$269).

$45 Unlimited Incoming Plus Plan

• Minutes: Unlimited minutes
• Evening/Weekends: Unlimited minutes
• Included Features: Unlimited Canada/US/International text messages, Caller Display

Note: The plan is not available in Manitoba and Saskatchewan. Plan expires March 31, 2011.

The new plan is $10 more than Fido’s unlimited plan, but the Virgin Mobile plan is not zoned. Fido’s plan restricts users to their CityFido zones, but Fido does have per-second billing and Fido dollars. The Virgin Mobile plan also includes Caller Display.

So if you were to compare the Fido offer and the Virgin Mobile offer, Fido’s $35 + $7 for Caller Display is $42 for unlimited zoned minutes versus Virgin’s $45 for unlimited un-zoned minutes.

Thoughts?