Interbrand has released their report on the Best Canadian Brands of 2012, and Canada’s ‘Big 3’ carriers are included in the top 20, plus RIM’s Blackberry.
About Interbrand’s report:
Published every two years, Best Canadian Brands ranks the top 25 Canadian brands according to value and provides insight into their ability to manage brands effectively as a contributor to business performance.
Here are the ranks of Rogers, Bell, Telus and RIM’s Blackberry among other brands in Canada. Previous 2010 ranks are in brackets:
2. Thompson Reuters
4. Blackberry (4)
6. Tim Hortons
8. Shoppers Drug Mart
9. Bell (7)
10. Rogers (8)
13. Telus (15)
In terms of brand value in dollars, Blackberry led the way at $6.4B dollars. Bell’s value is at $3.0B (+25%), Rogers at $2.9B (+32%) and Telus at $1.9B (+59%).
You can check out the entire PDF report here as it provides insight on each brand. What are some of your favourite brands in Canada? Do these brand rankings really matter?