Rogers-owned Fido has updated its $10/month service discount for 24 months to now include hardware upgrades, according to documents seen by iPhone in Canada.

Fido launched this $10 monthly service fee (MSF) discount back on November 19 as a “competitive match”, offering the credit for 24 months for bring your now device (BYOD) and Fido payment program (1+3GB; 4+2GB; 6+2GB plans).

On November 20, Fido said their offer “just got better”, as for a limited time, all eligible in-market voice and data plans now can get this $10/month discount for 24 months, reads the document.

Now, on Tuesday, November 24, Fido says this offer “is now eligible for hardware upgrades.”

The change for this 24-month credit of $10, worth $240, occurs just before Black Friday, where it’s usually a cellphone shopping frenzy. The offer looks to be available in-store to allow Fido to seal the deal for customers seeking a new line or upgrade.

You’re better off signing up for a Fido line at a dealer such as Walmart, where gift card bonuses up to $300 are available for select smartphones.